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The 10th International Vaccinium & Other Superfruits Symposium and Exhibition will cover a 4-day program: 1 day of site visits to allow participants to experience and enjoy the local harvesting and production scenes and the cultural beauty, 3 days of scientific conferences and trade exposition. A strong aspect of the program will be the combination of science with aspects of entrepreneurship in order to achieve also a focus on aspects of science valorization and business value proposition, related to innovations in the soft fruit sector.
Click here to download the detailed programme overview
Click here to download the poster list

Confirmed Key Note speakers
Vaccinium-Horticultural Topics • Prof Dr Chad Finn, USA; “Welcome to the Party! Blueberry Breeding Mixes Private and Public with Traditional and Molecular to Create a Vibrant New Cocktail” • Prof Dr Mary Ann Lila, USA; “Stressed for Success: How the Berry’s Wild Origins Have Resulted in Multifaceted Health Protections” • Prof Dr Erika Kruger GRC – Germany; “Effects of Growing and Climate Conditions on Berry Yield and Nutritional Quality” • Prof Dr Bernadine Strik, USA; “Organic Blueberry Production Systems – Advances in Research and Industry”
Vaccinium, Super fruits and Health • Prof Dr Aalt Bast, The Netherlands; “Beyond ORAC and TEAC: Plant Bioactive Components with Anti-Oxidative-Anti-Inflammatory Actions” • Prof Dr Jeremy Spencer UK; “Mechanism of Action of Berry Fruits on Brain Processes” • Prof Dr Louise Dye, UK; “Effects of Berry Polyphenols on Cognitive Function in Humans”
Business, Technology & Market • Dr Marianne Groot, Wagening UR, Applied Plant Research, The Netherlands; “Competitiveness and Marketing Strategies of New Berries Validated for Improved Health Benefits” • Mr Jan Vorstermans, Fresh Park Venlo, The Netherlands; “ Is Supply Chain Innovation a Prerequisite to Making Fresh Business Sustainable?” • Mr Mick Walvisch , ULURU|Beagle, “business creation”, The Netherlands; "If We Do Not Care, Our Fridge May Soon Become Our Medicine Cabinet"
Confirmed oral communications
Vaccinium-Horticultural Topics • Dr Rex Brennan, UK, “Molecular Breeding for Increasing Berry Nutritional Value in Rubus and Ribers” • Prof Dr Bruno Mezzetti, Italy: “Breeding Strawberry for Improved Health Value” • Dr Siv Remberg, Norway; “Effects of Pre-Harvest Factors on Berry Quality"
Vaccinium, Super fruits and Health • Prof Dr Dilek Boyacioglu, Turkey; "Sour Cherry Anthocyanins: Effects of Juice Processing on Phenolic Compounds and Bioavailability" • Prof Dr Fred Brouns, The Netherlands; “Are Fruit Sugars a Concern to Health?” • Dr Paul Cancalon USA; “Health Impact of Citrus Fruits Compared to Berry Fruits” • Prof Dr Aedin Cassidy, UK; “Fruit Polyphenols - Metabolism, Bioavailability and Bioactivity” • Prof Dr Yves Desjardins, USA; “Berry Fruits and Diabetes Prevention” • Dr Guido Haenen The Netherlands; “Berry & Fruit Bioactives, Molecular Mechanism of Action” • Dr Geya Hageman, The Netherlands; “Berry & Fruit Bioactives: Impacting on Inflammatory Gene Expression” • Dr Theo de Kok, The Netherlands; “Berry & Fruit Bioactives: Nutrigenomics to Establish Health Benefits” • Prof Mehmet Pala, Turkey; “New Knowledge in Processing and Health Benefits of the Superfruit Pomegranate” • Dr Derek Steward, UK; “Berry Fruit Health Quality”
Business, Technology & Market • Mrs Claire Phoenix, UK; “Superfruit Trends and Applications in Beverage Innovation” • Prof Dr Hans Verhagen, The Netherlands; “Health Claim Substantiation in Europe: What You Should Know Before Submitting a Health Claim Dossier on Berry Fruits & Superfruit or Their Bioactives” • Mr Peter Wennström, UK; "Best Practices and Success Factors for Marketing of Vaccinium Berries and Other Superfruits" • Mrs Ewa Hudson, UK; "Natural antioxidants - Global Trends and Opportunities" • Mrs Luann Williams, UK; "The Global Superfruits Market: a Product Analysis"
Conference topics in the 3 main themes: Horticulture, Health and Business
Track 1. Vaccinium Horticultural Topics a. Biology, Biochemistry b. Crop physiology and production systems c. Entomology d. Fruit Quality e. Genetics and Germplasm f. Pests, pesticides, diseases g. Plant and Soil Nutrition h. Plant pathology i. Post-Harvest j. Other
Track 2. Vaccinium SuperFruit and Health a. Aging and Vitality b. Anti-inflammatory effects c. Antioxidant capacity and -function d. Bone health e. Cardiovascular Health f. Diabetes g. Health Claims h. Mental Health i. Nutrigenomics, Metabolomics j. Sports Performance
Track 3. Vaccinium Berries & other SuperFruits: Business topics a. Applications in food & drink b. Capsules, pills, tonics, medical foods c. Colorants €Juices & Smoothies d. Markets (local, regions, global) e. Packaging technologies f. Pastes/Granulates/powders/extracts g. Processing technologies h. Supply chain and logistics j. Other
Target groups Agro business-entrepreneurs: area’s agro, farming, cultivation, fertilizing, harvesting, processing, applications food & beverage Innovation managers Food companies Beverage companies Marketers, sales men Business developers Process technologists Packaging technologists Health professionals/Scientists, etc
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